Samsung Partners with MMEink For Its Spring Launch

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On Wednesday March 20, 2013 Samsung hosted an unbelievable event in lower Manhattan at Wall Street’s best kept secret The Museum of American Finance.  This incredible event was center around Samsungs new 84 inch’ Smart TV which included a star studded  lineup of celebrity talent.  Celebrity partners included a NY Giant Eli Manning, Sports Illustrated Swim Suit model Kate Upton, and finally pop sensation Flo Rida.

The brands special partners were all introduced in 3 different sets which were created on a huge rotating custom built 24 foot turn style stage. Each set was built to replicated a living room which was specific to each celebrity partner.  Once introduced they explained their experience with the product while giving a short demonstration of unique features the Smart TV offers its users.

Proving to be just as impressive as Samsungs new innovation was the amount of event production services that were utilized to transform the museum space for the premier event.

MMEink was utilized to provide full event production and event management services for the event.  Posing to be one of the biggest challenges to the team was the obstacle of time.  With  finally receiving the go ahead late Friday evening 72 hours before a schedule load in time the MMEink team was left to do what they do best, and that’s turn around event production in record time.  Immediately upon receiving the go ahead the team began to prep the gear and begin fabrication on the huge 24ft rotating stage which was a top priority for the brand.

The massive three day set up for the event began on Monday March 17th, in which the Museum of America Finance began its makeover for the Samsung spring launch party.  In order to set the space up for the large amount of gear and electronics that were going to be present a large generator was brought in and parked outside the museum on William.  Once the cabling and power was secure the event team began to bring in and setup its event services.  This event utilized a combination of full production services ranging from display pieces, intelligent and LED lighting, video production, sound production, staging  and decor.   For more information about event management and production services visit www.mmeink.com

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